Examining The Hollywood Remake Films In Other Countries Media Essay

Examining The Hollywood Remake Films In Other Countries Media Essay It is widely known that Hollywood remake films from other countries become an indispensable element in the industry. More and more Hollywood remake films based on Asian or European films, as a result that international remake films become a special part of globalization. In economic perspective, the film consumer as the mass-audience of remake films is the one that has to consume the films through Hollywood because of the globalized market. According to Marx (1976), every social process of production is at the same time a process of reproduction. Therefore, remaking films as the process of reproduction is a social process at the same time in terms of different perspectives: culture communication and adaptation. Based on this reproduction process, the following section of the essay looks at the reason that films made in one nation and remade in Hollywood. Moreover, third section examines what gets added or removed in the process of adaptation with two specific examples of Hollywood remake films from European and Asian: Vanilla Sky (2001) and The Departed (2006). Additionally, during the comparing and contrasting, the unique cultural communication of Hollywood remake films will be paid more attention to. The major findings with a summary of this paper will be presented at last. 2 the reason that Hollywood remake films from other countries Firstly, increasingly expansion of communication and information development in the recent decades has produced a great require for culture exchange. Hence the culture exchange among states and the interaction of culture has been in active for centuries (Nae, 2003). Within this culture exchange, it can be known that the transnational cultural communication through different media such as TV, newspapers and film. Thus, the Hollywood remake films from other countries are now being practiced more intensively than ever. It seems that transnational cultural communication seems to be the first reason that Hollywood remake films from other countries. Secondly, since the beginning of global cinema, films as cultural commodities have been exported and imported to various areas all around the world. As Kotler (1991) says, the globalization enhances the international business and the motivation of the effectiveness of producing, using new technology and improving management methods. Likewise, as another method of producing films, Hollywood remaking films from other countries is a consequence of globalization. So globalization, especially globalized market, has also resulted in enlarging movement of movies from national to Hollywood. Thirdly, according to Horkheimer and Adorno (1969), the film industry is included in profit driven businesses. Because of commercial profit from the worldwide market, Hollywood may have to find more strategies to earn as much as possible. Remaking film is a win-win for both national film and Hollywood due to maximum financial incomes. On one hand, national films benefit from the copyright income in globalized market. On the other hand, Hollywood might remake the successful national film instead of producing completely new films in order to predict desires of film audiences and save pre-production cost. In addition, Hollywood remake films from other countries are able to express the national unique stories to larger markets and to ethnically diverse audiences. Therefore, another reason to Hollywood remake films from other countries has relevantly been toward producing more economically profit. Finally, another typical illustration to remake films from other nations it is innovation outsourcing. According to Manning et als (2008) definition, outsourcing from different organizations may engage an agreement about trading products or services. Particularly, Hollywood outsources creativity from the other suppliers in other countries. Besides, remake films were also negatively discussed. Some studies claim this outsourcing is a kind of Hollywoods style vampirism. They remake foreign films is a symptom due to the creativity bankrupt. Remaking is seemed to be an easier way of movie production, as a result, the lack of innovation capacity might be another reason. 3 the Process of Adaptation: the Departed (2006) and Vanilla Sky (2001) 3.1 The Departed (2006) To examine what gets added or removed in the adaptation of Hollywood remake films, I make an illustration as Hong Kongs 2002 film Infernal Affairss Hollywood remade version The Departed (2006). The Hollywood director Scorsese displays a creative adaptation to the larger global market of Hollywood by remaking this Hong Kong film. In the essay will focus on discussing this adaptation of remake films between Hong Kong and Hollywood. 3.1.1 A new title The original Chinese title of the film is Wu Jian Dao, which is a word from Buddhist scripture. It means Continuous Suffering Hell, the worst of the Eighth Hells, which refers to the two lead characters suffer from playing as double spy in both bright and dark. So the English translated title of the film is Internal Affairs, also contains a symbolic Buddhist element. The cultural background of Asian audiences is present to help them understand this Buddhism title and the meaning behind it. Likewise, in the Hollywoods choice of the new English title for the remake version: The Departed. It seems to be a reference to the global market. Though The Departed is not the exact the same like the Internal Affairs represented from Buddhism, it supplies as a Hollywoods style adaptation of the Asian religious. The Hollywood is intent to make the global audience understand the film better by avoiding some special cultural gap. These filmmakers are likely to use the new title in order to communicate local culture within their films and make the film suitable to the Hollywood audience. 3.1.2 A new cultural background As it is mentioned above, original version Infernal Affairs is a film that influenced a lot from Buddhism. In Hollywood version, however, even if the plot in The Departed is similar to Infernal Affairs, it does not remain any Buddhism. The reason to this is Scorsese relocate Hong Kong to American city Boston in the Hollywood film. Thinking about the region and racial differences in Boston, The history and religious setting of the film have to adjust. Frank Costello (Jack Nicholson) disproves the Catholicism idea of the Churchs want to put people in their place, instead of Infernal Affairss Buddhism. Catholicism is replicated as a religion choice of Costello by refuting the Church. This leads to The Departed in absolute difference to Infernal Affairs. In remaking the Infernal Affairs where the powerful Buddhist themes are in attendance, the religious meaning is changed during the film The Departed. However, as The Departed approaches to final, Catholicism seeped out the film. During the climax, Queenan (Martin Sheen) and Costigan (Leonardo DiCaprio) are cornered by Frank Costellos men. In order to help Costigan escape, Queenan blesses the god alone before facing up to Costellos gang. This gesture of religions within the film is an adaptation for the new cultural background. 3.1.3 A new group of audiences Remaking film is not only the transfer between two languages, but also the localized content due to globalized market with a much wider audiences. What is more, a national film exports, such as Hong Kongs Infernal Affairs exports, can be used as a cinema product trying to import under globalization. As a product, movie makes every effort on the growth of its audiences with the intention of catching better outcome at the box office. The goal of remaking films is the same that to strive to appeal more audiences further than the country cinemas borders. What The Departed has gotten is able to be considering as an attempt by Hollywood to make its films accessible to further audiences outside the shores of the previous region. In The Departed, Hollywood has effectively translated every part of characteristics in Infernal Affairs suitable for a bigger audience group who recognizes and believes the Hollywood culture. Transformation into Hollywood The Departed is actually a process of Hong Kong film globalized into the United States film. As Hollywoods worldwide status, The Departed is more accessible to a lot of Hollywood international audiences. These people are armed with a better accepting and acknowledgment of US culture through Hollywood films and for that reason more accessible of The Departed than Infernal Affairs. Nevertheless, the target movie market does not necessarily mean the all content of remaking has been localized. In fact, it depends on audiences demand. 3.1.4 A new language More problematic issue is the language problem, for the reason that language is a cultural identity. Numerous multinational remake movies may ignore a very important part, the language. This would inevitably lead to a translation problem, a language translation process ought to be seen as equally important as cultural adaptation. This should not be erased in the film remake of the language translation or cross-cultural power struggle to clarify the real practical problems. Language translation of a movie really shows the behavior of a cultural force. However, translation is not necessarily just the only activity, dislocation from the country or cultural background, the films language. For instance, Chinese-speaking countries, their national films have to translate properly into English if remaking them by Hollywood. Therefore, cross-border remakes that involve in the translation of the text acts of translation only mix changeable relations among languages, rather than distracting these relationships by themselves. On the other hand, as Bal and Morras (2007) research, it is traditionally a large number of concepts and classification beyond the scope of the project, it is not possible here to repeat lots of debates in relation to language translation. 3.2 Vanilla Sky (2001) I will examine another example of transnational remake film between Hollywood and Europe, which traditionally have been the most significant prolific. Hollywood remade the Spanish psychological suspenseful story Abre los Ojos (1997) into Vanilla Sky in 2001. Although this example is not as systematic as the Hollywood remakes of French films, it point out Hollywoods enlarged cinematic absorbing from a wider nation and culture. Particularly, I engage another illustration of Hollywood remakes in a detailed analysis of the Spanish film Abre los Ojos (1997) and its Hollywood remake Vanilla Sky (2001), paying exacting attention to issues of adaptation. 3.2.1 The same and the different Europe It is generally accepted that the film industries of Europe and Hollywood have been tangled at the beginning because the historically cultural and economical communication. However, these two cores of movie production have had their own unique trajectories and, in fact, the two have been separated by considerably different ideas of cultural. As a consequence of this, perhaps one of the most long-lasting and encircling has been a realistic and metaphorical separation between business and art, where European movies is interpreted as more relate to art invested and Hollywood as more likely driven by income. 3.2.2 Commercial element of Hollywood style Smith (2004) presents a convincing and appealing relative analysis of Abre los Ojos and Vanilla Sky, he discusses the idea of urban alienation and the danger of the image in the movies, and compares the stylistic differences between Vanilla Sky and the Abre los Ojos. According to this, Abre los Ojos states from the start that it will explore the ideological purpose of identity. The first sequence of this film repeats the opening of Abre and reiterates many problems. It seems that ideological constructions of individuals are too dramatic relative to the citys material culture. Nevertheless, the film moved to New York City. As the films main character, David Ames steps out of his attractive Ferrari in Times Square. Here, the city is an obvious commercial space of Hollywood style, seen as the movie quickly presents advertisements. Vanilla Sky thus assigns commercial element of Hollywood style compares to ideological layers carried over from Abre los Ojos. 3.2.3 Cultural imperialism from Hollywood However, cross-border remakes mainly occur as Hollywood remakes of films from other states, which characteristically gather some criticisms as cases of cultural imperialism. And certainly, Hollywoods almost exclusive seized the American media market, together with their supremacy over global film industry. Hollywood emerges to give a structural benefit in remaking movies from other countries, rather than allowing these movies to enter the American media market directly. Since production corporations in many other states cannot catch up with the strong power of Hollywood, they depend on Hollywood for worldwide distribution. Miller, et. al (2001) claims that Hollywood films preserve international appeal through Hollywood style narratives and the communication of American national values. Actually, the financial and cultural relationships between Abre los Ojos and Vanilla Sky disclose a worldwide Spanish national identity, as well as Hollywoods US national identity. Collectively, they reveal the complexity of regarding Spanish national identity outside of transnational capitalism. Moreover, it demonstrates the influential power of American national identity in the international film industry. Current system of international film industry enables Hollywood not only to distribute and make money from other places, but also to support its creations and be in charge of global market by remaking national films that proved to be successful in their local markets. Cultural imperialism is added in the adaptation of these films, as a result, the Hollywood remake films from other countries is a way to keep themselves in priority position. 4 Conclusions Increasingly with the growth of Hollywood remake films from cross-cultural communication, throughout this essay, firstly we have seen the reason that films made in one nation and remade in Hollywood in the reproduction process. Then the essay has focused on studying two specifically illustrations from Asian and Europe. One is remaking of Hong Kong film Infernal Affairs to the Departed (2006). The other is remaking from Spanish film Abre los Ojos into Vanilla Sky (2001). Based on these two cases, the essay analyses what gets added or removed in the process of adaptation from seven different aspects: a new title, a new cultural background, a new group of audiences, a new language, Europe and Hollywood, commercial element of Hollywood style and cultural imperialism from Hollywood.

Silk Cut ad campaign analysis

Client Management Mucky Chain Lecturer: Bruce Stains Opinion Piece Topic: Case history of Silk Cut advertising Date: 26/8/2005 Introduction Cigarette advertising in UK has been changed because of the rules and regulation set by Advertising Standards Authority (known as AS), it basically tightens the creative freedom to cigarettes advertising. However, Silk Cut advertising has successfully launched a campaign that break through the tradition of cigarette ad, as well as print ad in the world.This document will be covered the areas of, why the campaign was launched, the location of the campaign had run, the reason behind and the people ho created it. Who creative the Silk Cut campaign? The classic Silk Cut campaign had been produced by the legendary creative director, Paul Arden and his agency's head, Charles Chitchats. Cigarette giant Gallagher corporation had entrusted the Silk Cut campaign to the British based agency, Chitchats & Chitchats. In the late ass, the account was shifted to M Chitchats until the end of the campaign as cigarettes advertising was totally banned in public.Others art directors who was involved the campaign in Chitchats & Chitchats include Graham Fink, Bill Gallagher and Alexandra Taylor. The people who were in charged the campaign in M Chitchats include, Simon Tickets, chief executive director, Moray McClellan, the chief executive officer and Martin Caisson, who was in charged the sponsored event in the 1996 Edinburgh Festival . Fig. 1 fig. 2 Why Silk Cut campaign was the classic? In the time when Chitchats & Chitchats acquired the Silk Cut account, cigarette advertising was not allowed to show to product and its name.Other regulations include, it cannot associated with any social groups, the result of success in business, evoking people to start smoking, masculinity and femininity and it is not allowed to associated with glamour and sports. On the other hand, Silk Cut was promoted as a low tar cigarette, it attracted to the women market as during the period, people got the perception that low tar cigarette is less danger to health. Women target was attracted to that point. Silk Cut cigarette was also target more up-market. In the previous advertising (fig. 1 & fig. 2), it was associated with brandy and coffee.Those objects are related to the smoothness, richness and quality . The later campaign was also associated with that image. The Silk Cut image can also be reflected in the brand name and corporate color. The meaning behind ‘Silk Cut' was a natural cigarette. Silk is a metaphor for natural product as this is a fabric that is not man-made. And ‘Cut' is the action of how tobacco leaf was cropped. Also, the dominated package color was purple, which is associated with royalty and splendor. All those factors were used in this ground- breaking campaign later. Fig. Fig. 4 When was the campaign launched? This famous Silk Cut campaign, more or less was influenced by the other classic cigarette campaign, Hedg es and Benson in the late ass. The common facts were, they were both no-copy ads, and there are some abstract objects to let audience associate o the products. The Silk Cut campaign was first launched in 1984 and ended in February 2003. The last campaign was estimated to cost 2. Mm GAP. Now in I-J, advertising was banned on direct mail, in-pack promotion and sponsorship, and of course, on all print ad and TV commercials.Where was the Silk Cut campaign run? It was run in UK and influenced to the advertising industry, like how the created the brand recognition to the audience, the craft skill that associates to the product and the market. Arguably the Silk Cut campaign was Judged to raise the femininity through its idea, target to women. For instance, the first idea of the campaign (fig. 3) showing the cut on a piece of silky fabric. The cut was associated with the symbolic female genital organ. And in fig 4, the ‘cancan' scissors were Judged as the power of women.Its distinctiv e semiotic concept influenced to the Hedges & Benson campaign later as it was showing the surreal package in all ideas as they were both under the regulation that no product can be shown in the ad. Hedges & Benson ad let people remind it name, and the Silk Cut one reminds people about its name. Fig. 5 fig. 6 How to make it success? As the advertiser understands, the brand royalty is very important to cigarette maker, people stick to a cigarette brand often Just because its name and image. In the early stage of the campaign, it was simply shown a cut silk in purple to let audience think of its brand.Later on, it was developed to showing the tool for cutting the silk, like scissors. And there are more symbolic objects to relate to women which are their target market. The obvious examples are (fig. 5 and 6) those using the scenes of the Hitchcock movies, The Birds and The Psycho. Both scenes in the movies are evicting women being attacked, by birds or killer. In the fig. 7, 8, 9 and 10 , both are related to the feminine power by implicitly showing the actions by women cutting something, or intend to do it. The campaign was success to create the brand association and recognition.As the images in those ads are surreal and symbolic, it attracts the audience to decode the ad. This action makes the whole campaign very memorable as audience spends time to think about the ad. Fig. 11 is a good example to show the twist of the creative even it is not cutting the fabric but the line (phone call). The campaign also created the brand image as mysterious and gloomy. The ads never associate people enjoying a cigarette or showing how cool and attractive a person can be if they consume the product.It differentiates the position with other brands which saying the click message. And it fig. 8 stands out in the market, especially to the women, that people could be captive with the brand, because they are associated to the brand with the gorgeous purple silk, it uses the other way t o present fashionable and modern as it seems to project an impression, that you are clever to know about this ad'. Conclusion The Silk Cut campaign was an advertising classic not Just because no more cigarette advertising can be run in I-J, but its originality and creativeness.

Implementing the E-World Essay

Technology in the past years has develop rapidly and has help people learn and develop new ways to do different things that used to take a lot of hard work and time. IT gives business new ways to compete and more tools for employees to get the job done. Nowadays is easier for employees to use IT since everybody is familiar with new technologies such as smart phones, tablets, laptops, software, hardware and networking and many other incredible programs and devices that make our world interconnected and easier to live in. In order to success in today’s world, companies are aware that they need to use the best e-business possible to give customers the best services and products. At the same time, having a portable device means that employees can work 24/7 without even feeling it. IT has help develop products, information and also shortened the time of hard work. Companies have multiple office locations and the presence of high technology has help employees communicate and share data inside the company to work at their best. A disadvantage in the e-world would be the availability of internet. In some parts of the world internet access is not available or is too slow to download data or communicate with employees in the other side of the world. In the other hand, this is changing and is just a small percentage of consumers. These days’ companies join the e-world in order to be able to compete with other companies. IT facilitates work and also helps companies to differentiate from others. With the use of the internet, employees are able to look all over the world for cheaper and better supplies or even learn from others. Definitely, a company without the right technology would not be able to success in todays globalize world. Implementing e-world is a very important task for all of us. It will leads us to better things, improving our ways to communicate and facilitating jobs with many different software, hardware and networks. Businesses would be able to save money since employees would do the job faster and with more information. At the same time employees may be able to work from home or even on their way to a business meeting. E-business helps business promote their product, establish a relationship with customers and inform customers about the company. Customers are more dependent to technology because it simplifies their lives. We live in an e-world because we as customers and owners of businesses depend on technology. In order to compete in today world, organizations must deal with IT. Dealing with IT means that organizations must learn how to manage three types of IT resources; technology infrastructure, human resources and business/ IT relationships (Brown et al. 5). Technology infrastructure involves build, plan and operate computers and software and hardware to share data between units and business alliances (Brown et al. 5). Human resources means that organizations must find the best personnel not only in IT but also have a mix of business knowledge and interpersonal skills (Brown et al. ). Business/IT relationship connects business and IT workers. This means that the IT department is working on programs that would benefit the organization (Brown et al 6. ) To conclude, every well establish company has invest in IT given that organizations are aware that e-business is elemental in today’s e-world in order to compete. Every day the use of internet, portable devices and software is increasing and people are depending more in technology. Managing IT is the key for organizations in order to success.

Practice HSC essay - 1060 Words

Shakespeare’s play ‘Othello’ and the contemporary appropriation of a film ‘O’ by Tim Blake Nelson are based on the societal values and morals of their time. Issues such as racism, the use of language and deception are timeless making them evident throughout both contexts, hence the engagements in both textual forms. Differing contexts convey concerns in different ways through the use of diverse techniques. For example ‘Othello’ is a play which uses props, stage positioning and lighting compared to ‘O’ a film using camera angles, technology and music. This develops a sense of timelessness as issues relevant in the Elizabethan era still being relevant in our present day. Both texts are created due to the values of their era, allowing the†¦show more content†¦Nelson has incorporated ‘rap’ music into the film, to highlight the change in time. Opinions of a white society are still similar to those of the Elizabethan era, casting ‘niggas’ as outsiders but is expressed differently. Rap music was founded by the ‘blacks’ as it originated from their culture. Words such as ‘black’ and ‘nigga’ are used in rap music portraying society’s views. This is why Nelson thought rap music would be appropriate to emphasise the racism throughout the film. Compared to the opening and closing scenes, ‘playing’ opera music. The serenity and peacefulness of opera music implies a sense of purity that a white society believes to portray. The adaption to the audience shows the engagement between both contexts as well as reflecting on their differences. A similarity of both contexts is the deception presented throughout both. Deception being significant issue relevant to both eras, it is outlined throughout both contexts as a large contributor to the moral of the storyline. 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REFERENCES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. INTRODUCTION This essay the author will be able to evaluate current systems for managing finances Resources in health and social care settings. Therefore will evaluate how financial Decisions are made and the need to monitor budgets. This will then enable the author to